Glossary Terms


A Web file with the suffix of “.shtml” indicates a file that includes some information that will be added “on the fly” by the server before it is sent to you. A typical use is to include a “Last modified” date at the bottom of the page.


Advertisement (short: Ad) – is an action to sales messages given to the public in online media such as websites, search engines etc.

Bored to death

“I have nothing to do. I’m bored to death.” “I hate it when I’m bored to death.” “Would you rather be super busy or bored to death?”

Couch potato

“My husband is a couch potato. He sits in front of the TV all day long.” “You have a huge belly because you’re a couch potato.” “I should be more active and less of a couch potato.”

Deep linking

Linking to a web page which is other than a site’s home page

Description tag

HTML tag used by Web page authors to provide a description for search engine listings

Doorway page

A web page made specifically for well ranking in search engines for particular keywords, serving as an entry point through which visitors pass to the main content.

Google instant

A feature of Google’s search engine that shows search results as the keyword query is being typed.

RPM = rate per thousand uniques

In other words how much you are getting paid per thousand unique visitors. Example You send 100 unique visiters to a pay per click advertising site and 10 visitors click thru an ad. The PPC company pays you $.10 for each of the 10 clicks equalling $1.00 for your 100 visitors. Based on a thousand unique visitors you should get 100 clicks. 100 clicks at $.10 per click would be