In this guide, we present several useful tools and links to help you research niches for online earnings, including affiliate marketing, freelancing, product sales, digital services, and many other methods.
It is important to emphasize that these tools are designed to assist in your research process. However, your creativity, interests, and understanding of your target audience will play a key role in selecting the right niche for your online business.
Remember, understanding your audience is the foundation of any successful niche strategy.
If you know of any additional tools that could enhance this list, feel free to share them in the comments below, and we’ll be happy to include them!
What is a Niche? Definition and Examples
A niche is a specific and narrowly defined segment of a market or audience with particular interests, needs, or preferences. In the context of marketing and business, a niche refers to a targeted group of people or a specific topic that is distinct enough to set it apart from the broader market.
Examples of niches include:
- Fitness for pregnant women (within the broader fitness market),
- Eco-friendly household products (within the home products market),
- Virtual reality video games (within the larger video game industry).
Operating in a niche allows businesses or individuals to focus on a specific audience and meet their unique needs, often resulting in less competition and greater customer loyalty.
Keyword popularity tools
Google Trends
This is a perfect tool where you can find the popularity as well as the search volume of your specific keywords or topics over a period of time. The great part is that you can compare a few different keywords / phrases. This will make aware of the number and method through which keyword searches are done by the people.
- Link: Google Trends
Keyword research tools
These are some tools that give you a search volume of people searching for a key word. They also provide you with good insight into how competitive your keywords are and, better yet, related keywords to the ones you want. These niche research tools can help you gain insight into the profitability of different keywords within your niche.
That can include tools like:
- Google Keyword Planner (from Google Ads),
- SEMrush, and
- Ahrefs.
Competitor analysis tools
These tools allow you to gain insights and analyze competitors’ websites and marketing strategies. By analyzing successful affiliate partners in your niche, you can get valuable insights into niche profitability and their marketing activities and promotional strategies.
Examples of such tools are
- SimilarWeb and
- SpyFu.
Social media platforms
Niche forums and other similar websites
Content research tools
Affiliate networks
Some affiliate platforms provide access to a wide range of affiliate programs in various niches. If you are familiar with these networks and explore them, you can get ideas about their popularity in different niches and products.
Popular affiliate networks are:
Don’t miss our article: Affiliate marketing for beginners. We have included all the important things you need to know for success in affiliate marketing.
Analysis of your existing data
If you already have a website, analyzing data can be an excellent indicator of the interests and behavior of your existing audience. This way, you can adjust your niche based on the interests of your website visitors.
An excellent tool for website analysis is
Educational Resources for Affiliate Marketing
To improve your knowledge of affiliate marketing, you should definitely take advantage of other resources, such as attending courses, online tutorials, and expert blogs. Here, we will just mention: